Hear Rigoberto Contreras Díaz, a small-scale coffee farmer from Oaxaca, Mexico, speak about the values behind each cup of coffee and why Fair Trade is important to his community.
Rigoberto is from the community of Santa Rosa, in the state of Oaxaca, Mexico, and a founding member of the Yeni Navan cooperative. He has served in formal leadership positions within Yeni Navan for 15 years and currently serves on the organization’s Board of Directors as the director of sales and marketing.
Rigoberto is a member of the Chatina ethnic group — one of six distinct ethno-linguistic groups that comprise Yeni Navan’s membership. (The organization is also known as MICHIZA, an acronym that combines the first two letters of each of these ethnicities: Mixteco, Mixe, Chinanteco, Chatino, Cuicateco and Zapoteco.)