In this video we hear from Pedro Antonio Ascencio, a small-scale farmer from El Salvador. Pedro describes the difference between Fair Trade and conventional buyers, and the importance of being able to negotiate price.
Pedro Antonio Ascencio is a member and the Marketing Coordinator of Las Colinas Cooperative in Tacuba, El Salvador. Las Colinas is a 500-acre organic farm that was established in 1980 and currently has 89 members. It is collectively farmed and managed on the site of an old coffee plantation on the Guatemalan border. Las Colinas coffee is exported by APECAFE and available in the United States exclusively through Equal Exchange.
Hear Rigoberto Contreras Díaz, a small-scale coffee farmer from Oaxaca, Mexico, speak about the values behind each cup of coffee and why Fair Trade is important to his community.
Rigoberto is from the community of Santa Rosa, in the state of Oaxaca, Mexico, and a founding member of the Yeni Navan cooperative. He has served in formal leadership positions within Yeni Navan for 15 years and currently serves on the organization’s Board of Directors as the director of sales and marketing.
Rigoberto is a member of the Chatina ethnic group — one of six distinct ethno-linguistic groups that comprise Yeni Navan’s membership. (The organization is also known as MICHIZA, an acronym that combines the first two letters of each of these ethnicities: Mixteco, Mixe, Chinanteco, Chatino, Cuicateco and Zapoteco.)
In northeastern Nicaragua, The Fundación Entre Mujeres (La FEM) coffee cooperative empowers local women in agriculture.
The coffee they are growing is high quality, organic and fair trade certified.