In this video we hear from Pedro Antonio Ascencio, a small-scale farmer from El Salvador. Pedro describes the difference between Fair Trade and conventional buyers, and the importance of being able to negotiate price.
Pedro Antonio Ascencio is a member and the Marketing Coordinator of Las Colinas Cooperative in Tacuba, El Salvador. Las Colinas is a 500-acre organic farm that was established in 1980 and currently has 89 members. It is collectively farmed and managed on the site of an old coffee plantation on the Guatemalan border. Las Colinas coffee is exported by APECAFE and available in the United States exclusively through Equal Exchange.